All challenges
HF

Halo Finance

Design

Design a brand identity for a Gen-Z investing app

Full identity system: logo, type, color, and three key app screens. Present as a Figma deck.

The brief

You'll receive a scoped dataset and a written prompt from the Halo Finance team. Deliverables are due within 10 days. Top three submissions receive cash and priority interview slots.

Deliverables

  • A written summary of your approach (max 500 words)
  • Working artifact: repo, Figma, notebook, or deck
  • A 2-minute Loom walkthrough

Judging rubric

Impact40%
Craft30%
Clarity20%
Originality10%