Optimize a real checkout funnel for 12% higher conversion

The brief

You'll receive a scoped dataset and a written prompt from the Northwind Pay team. Deliverables are due within 14 days. Top three submissions receive cash and priority interview slots.

Deliverables

• A written summary of your approach (max 500 words)
• Working artifact: repo, Figma, notebook, or deck
• A 2-minute Loom walkthrough

Judging rubric